Press Release

20 May 2022

• The 12-day tour will be conducted from 4^th to 16^th June 2022
• Dominar owners can register on https://www.bajajauto.com/dominar-rides/North-East-ride

Pune – 20th May 2022: After the successful conclusion of the Rann of Kutch ride, Bajaj Auto, the world’s most valuable two-wheeler and three-wheeler company announced registrations for the second edition of the Dominar Rides: ‘The North-East Tour’. The 12-day ride will take place from 4th to 16th June 2022 and will have the riders cover almost 2600 km. It will be led by Sarath Shenoy, a seasoned rider with an experience of 3 lacs kms across India, Nepal & Bhutan, and Dominar’s ‘Roof of the World Odyssey’.

Starting at Guwahati, the ride is an opportunity to soak in some of the most refreshing sights and experiences that the region offers, right from the pristine Dirang Valley and the mystical land of Menchuka to a unique location such as Majuli, the largest river island in the world. The riders will also traverse through the India-China border at Bum-la before the return journey to Tawang. Since long-winding roads are a treat for touring bikes, the itinerary covers highways, hair-pin bends, and scenic countryside for an unforgettable experience.

The Bajaj Dominar customers can check the detailed itinerary and register at https://www.bajajauto.com/dominar-rides/North-East-ride. The all-inclusive tour cost will be Rs. 35,000/- (covering stay, two meals per day, and on-road assistance).

Speaking about the ride, Narayan Sundararaman, Head of Marketing, Bajaj Auto Limited, said: “We are excited to begin the North Eastern leg of the Dominar Rides 2022. This will be an exhilarating experience for Dominar riders as it covers the pristine locations of North-East India, taking the mantle of active touring further. Dominar rides ensures rejuvenating experience while exploring open roads, interesting landscapes, and unique cultures. The northeast region of India is blessed with rolling mountains, green valleys, lively rivers, and rich culture and heritage, which will make riding on the Dominar a memorable experience.”

Launched in 2017, the Dominar has established itself as an exciting sports tourer for those who desire the performance of a sports bike with the long-distance capabilities and comfort of a touring motorcycle. It is equipped with state-of-the-art and purposive technology, making Dominar one of India’s best long-distance tourers. The new Dominar 400 gets factory-fitted accessories that make it more touring-ready. It has captured the imagination of touring enthusiasts with six successful Odysseys across five continents. After its latest Afro-European odyssey is complete, the brand will soon expand its dominance over the seven continents. Recently, the brand passed the historic milestone of 1,00,000 Dominars on the road worldwide.

About Bajaj Auto Ltd:

With over 18 million motorcycles sold in over 70 countries, the Bajaj brand is truly ‘The World’s Favourite Indian’. India’s No.1 motorcycle exporter has two of three bikes sold internationally carrying a Bajaj badge. The company is also the world’s largest manufacturer of three-wheelers. Bajaj Auto is the first two-wheeler and three-wheeler company globally to have reached a market capitalisation of INR one trillion and continues to be the world’s most valuable two and three-wheeler company.

For more details and coordination on the tour, please connect:

• Instagram page link - https://www.instagram.com/bajajdominar/
• POC: Sarath – 8660095597 (Call/WhatsApp)

For more details on Bajaj Auto, please contact:

Varun Vishwanath | Pitchfork Partners

+91-9930104931

Rajvi Bhansali | Pitchfork Partners

+91-9869249701