06 August 2025

TRIUMPH LAUNCHES NEW THRUXTON 400 IN INDIA
LEGENDARY NAME REIMAGINED FOR A NEW GENERATION

• New Thruxton 400 launches in India, with a global roll-out expected later this year.
• Powered by a more potent TR-Series 398cc engine, delivering 42PS and a best-in-class top-end performance.
• Bold and contemporary cafe racer styling with unmistakable Triumph silhouette.
• A dedicated chassis with revised suspension setup offers a sportier, more engaged ride.
• With class-leading service intervals and Triumph’s renowned build quality, the Thruxton 400 offers exceptional value.
• The new Thruxton 400 is priced at 2,74,137/-

Pune, 6th August, 2025: Triumph Motorcycles launches the new Thruxton 400, marking the return of one of the most recognizable names in motorcycling.

Joining Triumph’s acclaimed Modern Classic line-up, the Thruxton is reborn as an enticing 398cc cafe racer with a focused sports riding experience, launching first in India, with a global roll-out expected later this year.

Sporting the unmistakable silhouette and assertive stance of Triumph’s legendary cafe racer, the Thruxton 400 features clip-on handlebars, a sculpted tank, and a colour-coded bullet seat cowl. Capturing the spirit of the original Thruxton with a new, more exhilarating iteration of the best-in-class TR-Series engine, the new model delivers an even more addictive top end.

A dedicated chassis with revised suspension setup provides a sportier, more engaged ride, while modern rider-centric technology including switchable traction control, torque-assist clutch, and ride-by-wire throttle ensures every turn feels intuitive and responsive. With class-leading service intervals and Triumph’s renowned build quality, the Thruxton 400 offers exceptional value.

Paul Stroud, Chief Commercial Officer, Triumph Motorcycles said: “The Thruxton name is synonymous with an exhilarating ride, a focused riding position and the iconic cafe racer silhouette. The new Thruxton 400 delivers all that and more, representing exceptional value that will appeal to a younger audience who long to own a stylish motorcycle with the modern performance and premium finish of a Triumph. With its uprated engine and sportier ergonomics, the Thruxton 400 is an exciting addition to our Modern Classic range, building on the accessibility and confidence inspiring handling that has made the 400 range so popular.”

Rakesh Sharma, Executive Director, Bajaj Auto Ltd said: “The Triumph business in India has seen tremendous momentum over the past year — from expanding our network and experience stores to a growing community of passionate riders who are engaging deeply through regular rides and events. The response to the Modern Classic 400cc range has exceeded expectations, and the new Thruxton 400 is a worthy addition. It blends authentic cafe racer styling with exhilarating performance and exceptional build quality. With this launch, we continue to offer Indian riders not just motorcycles, but iconic machines that evoke emotion and foster community.”

Legendary Racing Name

While its roots can be traced back to the Fifties, Triumph’s Thruxton was born as a limited-edition racer in 1964. An instant success in endurance races, the exclusive Thruxton aptly earned its biggest accolade by claiming all three podium places at the 1969 Thruxton 500-mile race. With success at the Isle of Man TT following shortly after, the Thruxton became the first production motorcycle to lap the Mountain Course at over 100mph.

On track and on the street, it captured the spirit of the era - fueling the demand for stripped-back cafe racers of the 1960s and ’70s and inspiring a generation of traffic-light heroes. The new Thruxton 400 captures that spirit and style, re-imagined for a new generation.

Head Turning Cafe Racer Design

With its contemporary new take on the iconic Thruxton silhouette, the Thruxton 400 draws inspiration from Triumph’s racing heritage and takes design cues from its cafe racers that defined a genre.

The classic Triumph engine profile is complemented by a sculpted fuel tank, which is a fusion of flowing lines and sharp contemporary contours, with the Triumph triangle badge. Clip-on handlebars lower the front end for a more assertive stance, while the colour-coded bullet seat cowl, shortened rear mudguard and number plate hanger, plus a compact LED light contribute to a minimalist, purposeful rear. The upswept sports silencer, carried through from the Speed 400, completes the look, with a seamless, flowing exhaust line.

A new fairing houses the classic round LED headlight, contrasting with the sporty and stylish bar end mirrors, blending tradition with innovation. Four vibrant colour schemes feature sleek graphics and sporty contrast accents on the fuel tank, fairing and seat cowl, while the Matt Phantom Black side panel carries an aluminium finish badge bearing the Thruxton name.

The four schemes are: Lava Red Gloss and Aluminum Silver; Pearl Metallic White and Storm Grey; Metallic Racing Yellow with Aluminum Silver; and finally Phantom Black with Aluminum Silver.

Exciting And Characterful Engine

At the core of the Thruxton 400 is the most powerful iteration of Triumph’s TR-Series engine. Tuned for a more exhilarating ride, it produces 42PS at 9,000rpm, five percent more than the Speed 400, and 37.5Nm of torque at 7,500rpm. A new camshaft and revised engine tune allow the engine to rev higher and harder, delivering a thrilling top-end while maintaining the smooth, torque-rich performance and rich, distinctive soundtrack that defines the Triumph experience.

The engine’s distinctive power pulses and evocative exhaust note add to its character, while popular features on the Speed 400 such as liquid cooling, ride-by-wire throttle, linear power delivery and a six-speed gearbox ensure modern performance and efficiency. Whether navigating city streets or carving through twisty backroads, the Thruxton 400 offers flexible, class-leading performance and unrivalled character on every journey.

Fun And Sporty Riding Experience

With optimised ergonomics and a dedicated chassis, the new Thruxton 400 delivers a fun and sporty ride. The new chassis and revised suspension setup provide a sharper, more responsive feel, while the sporty handlebar and footpeg position give an engaged riding experience.

The new clip-on handlebars are 40mm narrower and 246mm lower than those on the Speed 400, while the rear-set footpegs are positioned 86mm further back and 27mm higher. This rotates the rider forward, creating a true cafe racer riding posture.

Black anodized upside-down forks with reduced travel optimised for sporty poise and response, and a new preload-adjustable mono-shock rear suspension unit with a higher spring rate, enhances the bike’s agility and control for a more focused ride. Robust Apollo Alpha H1 tires offer a sporty and grippy feel, ensuring confidence in every corner.

Just like the rest of the 400 range, the latest rider technology is seamlessly integrated on the Thruxton 400, with an integrated analogue speedometer and full-feature LCD display in a contemporary single dial design, USB-C charging port, switchable traction control, torque assist clutch and ABS.

Trademark Triumph Quality

From the new polished Monza-style fuel cap to Thruxton’s meticulous paintwork, every element of the design reflects Triumph’s unwavering commitment to craftsmanship and premium quality. Each detail has been thoughtfully engineered and finished to the highest standards, creating a motorcycle that blends striking aesthetics with technical precision.

The engine features machined cooling fins contributing towards its clean, uncluttered profile, while the stylish and lightweight cast aluminium wheels and four-piston radial caliper deliver both style and performance, seamlessly blending form and function in true Thruxton style.

Exceptional Value

The Thruxton 400 offers exceptional value to customers through its ownership proposition, including class-leading 10,000 miles (16,000km) service intervals and a two-year unlimited mileage warranty as standard. This combination of low running costs, long service intervals, and a comprehensive warranty makes the Thruxton 400 an ideal companion for both new and experienced riders.

Built to the same exacting standards as the new model, a wide range of genuine Triumph accessories is available to personalize the Thruxton 400. From bullet LED indicators to the tank pad, sump guard, engine guard and premium quilted seat, all high-quality accessories are designed alongside the motorcycle to ensure perfect fit and function and are covered by the same two-year unlimited mileage warranty.

Specifications

ABOUT TRIUMPH

• First established in 1902, Triumph Motorcycles celebrated 120 years of motorcycle manufacture in 2022. For more than three decades, Triumph Motorcycles has been based in Hinckley, Leicestershire, and has produced iconic bikes that perfectly blend authentic design, character, charisma, and performance.

A GLOBAL BRITISH SUCCESS STORY

• Record global sales of 134,635 motorcycles were delivered in 2024, through a network of 950 dealers in 68 countries, confirming Triumph Motorcycles’ position as the largest British motorcycle manufacturer.
• Triumph currently employs around 3,000 personnel worldwide and has subsidiary operations in the UK, North America, France, Germany, Spain, Italy, Japan, Sweden (Scandinavia), Benelux, Brazil, China, and Thailand as well as a network of independent distributors. Triumph has manufacturing facilities in Hinckley, Leicestershire, and Thailand plus CKD facilities in Brazil and India.

A WORLD-CLASS RANGE

• With a laser-sharp focus on what riders across the world are looking for, a passion to deliver the perfect ride for every customer, and attention to detail that delivers the highest quality motorcycles, Triumph offers a growing range of category-leading motorcycles spanning Modern Classics, Roadsters and Adventure bikes. From the accessible Speed 400cc TR-Series to the Rocket 3 with its powerful 2500cc engine, every model exemplifies Triumph’s iconic style, quality and performance.
• Delivering a fun, agile and confidence-inspiring ride for riders of all ages and experience levels, the Speed 400 and Scrambler 400 X launched in 2023 with a brand-new single engine platform (TR-Series), representing incredible value for money and bringing Triumph to a whole new generation of riders.
• The Modern Classics feature Triumph’s legendary Bonneville twin engine. Famously named to celebrate Triumph’s 1956 land speed record on the Bonneville Salt Flats in Utah, USA, the Bonneville was the original British superbike and a race-winner straight out of the crate, chosen by famous motorcyclists of the past for its handling, style, and character. Now, the Bonneville family has evolved, with rider-focused technology and cool custom style. The range includes the Bonneville Bobber, Speedmaster, Speed Twin 900, Speed Twin 1200, Scrambler 900, Scrambler 1200 and the iconic Bonneville T120 and T100.
• The Roadsters start with the agile and popular Trident 660 and sporty Daytona 660 then the Street Triple 765, and finally the Speed Triple 1200 RS. For adventure riders, Triumph has a complete line-up of epic Tigers, starting with the Tiger Sport 660 and Tiger Sport 800, moving up to the Tiger 900 range, and finally to the Tiger 1200 range.
• In 2023 Triumph officially claimed the GUINNESS WORLD RECORDS™ title for ‘The greatest distance travelled on a motorcycle in 24 hours (individual)’. Riding a factory-specification Tiger 1200 GT Explorer on the High-Speed.
• Ring at the Nardò Technical Center in Italy, 5x Enduro World Champion and Triumph Global Ambassador Iván Cervantes travelled more than 4012km in a 24-hour period, beating the previous record of 3406km by a huge margin of more than 600km.

TRIUMPH RACING

• Triumph has a glorious racing history, competing in and winning races in almost every class and field of motorcycle sporting achievement.
• From winning the second ever Isle of Man TT in 1908, through to 1960s road and track success in Europe and America, right up to contemporary racing achievements with the Triumph triple powered 2014 and 2015 SuperSport titles and World SuperSport racing, Isle of Man SuperSport TT wins in 2014 and 2019, courtesy of Gary Johnson and Peter Hickman, plus an average speed of over 130mph 2023 by Peter Hickman on his Triumph STR765, and a thrilling last-lap victory at the legendary Daytona 200 by Brandon Paasch on the Street Triple 765 in 2022.
• Triumph’s racing legend continues as the exclusive engine supplier to the FIM Moto2™ World Championship since the start of the 2019 season. Triumph Motorcycles provides all the teams with race-tuned 765cc triples, each of which is based on the class-leading Street Triple RS powerplant. Redefining the class, Triumph broke record after record in the inaugural year, including the first ever +300km/h Moto2™ top speed. Reflecting these great successes, the wonderful feedback, and partnerships that Triumph have had with the riders and their teams, and the incredible response from Triumph fans across the world, Triumph and Dorna, decided to extend the relationship in 2021 and again in 2023, signing a new contract for another five years of racing: 2025 – 2029.
• Triumph is working with PTR Triumph Factory Racing to participate in the 2025 World Supersport Championship. Tom Booth-Amos and Oli Bayliss are racing on the Street Triple 765. Macadam Triumph Factory Racing continues with British Supersport riders Luke Stapleford (2024 vice-champion) and Max Wadsworth. In the National Sportbike Championship, the team has a four rider lineup on the Daytona 660; Brodie Gawith, Jayden Martin, Katie Hand and Lewis Smart.
• In 2023, Triumph announced its intention to compete in the 2024 MXGP/MX2 and SuperMotocross World Championships, and after a successful first season, has a four-rider team for 2025. Jalek Swoll, Austin Forkner, Jordon Smith, Stilez Robertson are racing for the British manufacturer, competing on both coasts of Supercross and the full Pro Motocross series with the TF 250-X. In the FIM MX2 World Championship Camden McLellan is competing for a second year aboard Triumph machinery, alongside Guillem Farres. Mikkel Haarup remains as a test rider (due to age restrictions in the MX2 category).
• In September 2024 Triumph revealed Motorsport legend and former world champion Paul Edmondson has officially been appointed Team Manager of Triumph Racing’s enduro programme, which will see the brand represented at the highest levels of enduro competition worldwide. In 2025, Jonny Walker finished the 2025 Red Bull Erzbergrodeo on a near-standard TF 250-E four-stroke. Racing for Triumph in EnduroGP aboard the TF 250-E, is the experienced duo of Jamie McCanney and Mikael Persson.