Press Release

05 August 2021

Bajaj Auto launches Dominar 250 Dual Tone Edition with 3 new colours

• Launched in new, exciting, and dynamic dual-tone colours of Racing Red + Matt Silver, Citrus Rush + Matt Silver and Sparkling Black + Matt Silver.
• No change in the existing price of INR 1,54,176 (ex-showroom, Delhi)
• Product specifications remain the same.
• Dominar 250 is the perfect bike for riding enthusiasts to enter the world of touring

6^th August 2021: Bajaj Auto, the world’s most valuable two-wheeler company, has launched the Dual Tone Edition for Dominar 250 giving riding enthusiasts a fresh impetus to begin their touring explorations. It will be available at an attractive price of Rs. 1,54,176, which makes it one of the most desirable touring bikes in India. Dominar 250 will now come in new, exciting, and dynamic colour options of Racing Red + Matt Silver, Citrus Rush + Matt Silver and Sparkling Black + Matt Silver. The Dual Tone Edition is expected to grow the franchise further by giving a bold, new look to this range of motorcycles.

Dominar 250 continues to come packed with an entire arsenal of features that makes it the best touring bike in its category. The bike has a liquid cooled 248.8cc DOHC FI engine, delivering 27 PS power and 23.5 Nm of torque. Further, it retains all the state-of-the-art class-leading features of Dominar 400 like the up-side down (USD) forks that provide superior handling and comfort along with a muscular look, the twin barrel exhaust that produces a throaty exhaust note with a heavy bass, enhancing the sports tourer feel. It also features innovative bungee straps tucked under the seat to help secure the gear during long distance touring, a redesigned secondary display showing time and trip information, and spacecraft-inspired tank pad decals.

Speaking on the occasion, Narayan Sundararaman – Head of Marketing, Bajaj Auto Limited said, “We are proud to build the Sports Touring segment in India with a motorcycle that is ‘Born To Sprint and Built To Tour’. We have recently achieved the historic milestone of 1,00,000 Dominars touring across the world, which reaffirms our mission of redefining long-distance touring. We realize that biking for youngsters can be so much more than just street fun if the bike comes with the right dose of performance, sharp & purposive design, and a superior riding experience. We believe that this Dual Tone Edition will attract young, dynamic and experience-seeking enthusiasts.”

Dominor 250 was launched in March 2020 with the mission of expanding the rapidly growing segment of touring motorcycles in India. Launched in December 2016, its elder sibling, the Dominar 400 has captured the imagination of touring enthusiasts with 6 successful odysseys across 5 continents.

More details will be available on Dominar 250 website soon in the coming week.

With 18 million motorcycles sold in over 79 countries, the Bajaj brand is truly “The World’s Favourite Indian”. It is India’s No.1 motorcycle exporter with two out of three bikes sold internationally carrying a Bajaj badge. The company is also the world’s largest manufacturer of three-wheelers. Bajaj Auto is the first two-wheeler company in the world to have reached a market cap of INR one trillion and continues to be the world’s most valuable two-wheeler company. It has been delivering products which are best in class design, technology and are built on uncompromised quality, for the past 75 years. The company’s unwavering commitment towards the new product initiatives has made it future ready.

1. Purposive Sports Tourer Design - Stress-Free Riding Triangle | Leo-Inspired Stance | Twin Barrel Exhaust | Comfortable Premium German Seat

2. Performance - 248.8 cc DOHC Liquid Cooled FI Engine | Linear Power Delivery & High Torque Range – 27 PS Power, 23.5 Nm Torque | Liquid Cooling | 6-Speed Gearbox

3. Technology - 37 mm Up-side Down (USD) Forks | Slipper Clutch | Twin Spar Perimeter Frame | Reverse LCD speedometer

4. Safety & Rider Aids - Twin Channel ABS | 300 mm Front Disc Brake | Full LED with Auto Headlamp On (AHO) | In-built Bungee Straps