09 October 2025

Pulsar Underground – For the Daring Creator, Launched A creator-first, AI-enabled platform built for expression

• An AI-enabled creator platform by Pulsar, designed for daring creators across music, art, dance, graffiti, biking, stunts, and AI.
• Participants stand a chance to win a virtual internship with the Pulsar content crew, a Pulsar NS200 or NS400Z, exclusive Pulsar merchandise and Amazon vouchers.
• Creators can get featured on Pulsar’s official handles alongside India’s top influencers.
• Six weeks. Six challenges. One spotlight. Till the 15th November.

Pune, 9th October 2025 – Bajaj Auto, the most valuable two-wheeler company and three-wheeler company in the world, today announced the launch of Pulsar Underground, a creator-first, AI-enabled platform that invites India’s boldest youth to unleash their creativity and individuality. From music and art to dance, graffiti, biking, stunts, and AI creation, Pulsar Underground celebrates creators who express their identity by creating — not just consuming.

Pulsar has always stood for being ‘Definitely Daring’ — encouraging the youth to step out, be seen, and do things differently. As captured in the campaign ‘Duniya Dekhti Hai Tu Dikha’, Pulsar has consistently inspired riders to express themselves and own their individuality. Pulsar Underground is an extension of that philosophy — a digital platform that gives young creators a space to showcase their talent, challenge norms, and bring their daring spirit to life.

For the Daring Creator

The initiative invites over 5,000 creators from across India to showcase their talent, be discovered, and collaborate with Pulsar’s growing digital community. AI tools integrated within the platform simplify the process of creation, helping anyone produce great content effortlessly. Winners stand a chance to win a virtual internship with the Pulsar content crew, a Pulsar NS200 or NS400Z motorcycle, limited-edition Pulsar merchandise, and Amazon vouchers. Top creators will also be featured on Pulsar’s official handles alongside India’s leading influencers.

How to Participate

1. Visit
2. Pick a challenge that matches your talent – Biking, Stunt, Music, Dance, Art, Graffiti, or AI
3. Create your content
4. Post it on Instagram using #PulsarUnderground and tag @mypulsarofficial

A Movement in the Making

Pulsar Underground is the first AI-powered creator economy IP by any Indian automotive brand, designed to blend performance with creativity. By giving young creators a stage to express themselves, Pulsar continues to lead both on the road and in culture — redefining what it means to be “definitely daring.”

Speaking on the launch, Sumeet Narang, President, Marketing, Bajaj Auto Ltd., said, “Pulsar has always inspired riders to be daring and stand apart. Pulsar Underground extends that same spirit into the digital space — giving India’s creators a platform where performance meets creativity. Whether through stunts, music, dance, or art, this initiative is about turning individuality into influence and spotlighting the next generation of daring talent.”

About Bajaj Auto Ltd

With over 21 million motorcycles sold in over 100 countries, the Bajaj brand is truly “The World’s Favourite Indian." It is India’s No. 1 motorcycle exporter. The company is also the world’s largest manufacturer of three-wheelers. Bajaj Auto is the first two-wheeler company in the world to have reached a market cap of INR two trillion and continues to be the world’s most valuable two-wheeler and three-wheeler company. It has been delivering products that have best-in-class design and technology and are built on uncompromised quality for the past 75 years. The company’s unwavering commitment to new product initiatives has made it future-ready.

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