22 September 2025

Triumph Absorbs GST Impact, keeps 400cc Models Prices Remain Unchanged

• Riders continue to enjoy unchanged ex-showroom prices on the Speed 400, Speed T4, Scrambler 400 X, and Thruxton 400.

Pune, 22 September 2025 – Triumph Motorcycles, with over 120 years of motorcycling heritage, today announced that its popular 400cc range will continue at the same ex-showroom prices. This decision follows the recent upward GST revision from 28% to 40% on motorcycles above 350cc. In what comes as a surprise move for many in the industry, Triumph and Bajaj Auto have chosen to absorb the impact entirely, ensuring that ownership costs remain unaffected.

This move is noteworthy for India’s fast-growing mid-capacity motorcycle segment, where the Triumph Speed 400, Speed T4, Scrambler 400X and the newly launched Thruxton 400 have carved out a strong position since their launch. Their combination of classic design, modern performance, and overall refinement has made them favourites among new-age riders and contributed to Triumph’s sustained growth in India over the past two years.

Speaking on the announcement, Mr. Manik Nangia, President Probiking, Bajaj Auto Ltd said, “The Triumph 400 cc platform has set new benchmarks in performance, design, and value. Even with the GST increase, we wanted to ensure that riding enthusiasts are not discouraged by higher costs. By holding prices steady, Triumph and Bajaj Auto are taking this step in the interest of customers, reaffirming our commitment to growing the Triumph brand in India.”

When combined with long intervals between service, low service costs, the power of global engineering, built-in world-class facilities in Chakan, and now no increase in ex-showroom prices, Triumph continues to deliver outstanding value in their class. This measured step not only strengthens Triumph’s customer-first philosophy but also reflects the long-term vision of Bajaj Auto Ltd. to expand the reach of world-class motorcycles in India.

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About Triumph Motorcycles

First established in 1902, Triumph Motorcycles has over 120 years of heritage and remains the UK’s largest motorcycle manufacturer. Headquartered in Hinckley, Leicestershire, with manufacturing facilities in the UK, Thailand, Brazil and India, Triumph combines authentic design, character and performance across its Modern Classics, Roadsters and Adventure line-ups – from the iconic Bonneville family to the Street and Speed Triples, the Tiger range, and the accessible new 400cc TR series. In 2023, Triumph entered India in partnership with Bajaj Auto, and has since seen a highly successful response, with the 400cc range establishing a strong foothold in the mid-capacity segment. Together with Bajaj Auto, Triumph is now focused on expanding its presence and building vibrant riding communities across India. Triumph’s racing pedigree is equally celebrated, from Isle of Man TT wins to its role as the exclusive engine supplier to the Moto2™ World Championship, and most recently with new entries into global motocross and supermotocross. In 2023, Triumph also claimed the GUINNESS WORLD RECORDS™ title for the greatest distance travelled on a motorcycle in 24 hours, reinforcing its engineering excellence and spirit of performance.

About Bajaj Auto Ltd:

With over 21 million motorcycles sold in over 100 countries, the Bajaj brand is truly “The World’s Favourite Indian." It is India’s No. 1 motorcycle exporter. The company is also the world’s largest manufacturer of three-wheelers. Bajaj Auto is the first two-wheeler and three wheeler company in the world to have reached a market cap of INR two trillion and continues to be the world’s most valuable two-wheeler and three wheeler company. It has been delivering products that have best-in-class design and technology and are built on uncompromised quality for the past 75 years. The company’s unwavering commitment to new product initiatives has made it future ready.

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