15 November 2024

Driving Change Together: Bajaj Auto Ltd. and Amul Unite for a Clean Fuel Rally

• Multi-city rally connecting major dairy and industrial centres.
• Promoting accessible clean fuel technology for daily commuters.
• Partnership aimed at revolutionizing rural transportation.

Pune, [15th Nov 2024] - Bajaj Auto Ltd., the world's most valuable two-wheeler and three-wheeler company, is proud to announce its partnership with Amul, India's iconic dairy brand. Together, the two iconic, nation-building brands have flagged off the Amul Clean Fuel Rally — a remarkable journey powered by Bajaj Auto's flagship commuter bike, the Bajaj Freedom 125. With a focus on clean fuel, sustainability, and self-sufficiency, this rally aligns the shared vision of both brands to drive a greener, more empowered India.

The rally commenced from the Bajaj Auto Campus in Akurdi, and was flagged off by Mr. Rajiv Bajaj, Managing Director of Bajaj Auto Ltd., and Mr. Jayen Mehta, Managing Director of Gujarat Cooperative Milk Marketing Federation (GCMMF - Amul).

The journey will traverse through key cities in Maharashtra and Gujarat-Mumbai, Valsad, Surat, Bharuch, Vadodara, Statue of Unity, Godhra, Himmatnagar, Palanpur, Mehsana, and Ahmedabad before reaching its final destination in New Delhi, Covering over 4,100 kilometers. This journey symbolizes the commitment of both Bajaj Auto and Amul to India's sustainable future and their ongoing efforts to support rural development and environmental conservation.

This initiative represents a significant milestone in India's commitment to circular economy and sustainable mobility. The rally will make strategic stops at various Amul facilities and dairy cooperatives, demonstrating how clean fuel technologies can create a self-sustaining ecosystem that benefits both dairy farmers and the environment. At each stop, participants will engage with local communities to showcase how CNG-powered vehicles like the Freedom 125 contribute to reducing carbon emissions while maintaining high performance standards.

Jayen Mehta, Managing Director of Gujarat Cooperative Milk Marketing Federation (GCMMF - Amul),said, "We are delighted to partner with Bajaj Auto for this year's Amul Clean Fuel Rally. This collaboration brings together two pioneering Indian brands committed to sustainability and rural empowerment. The rally exemplifies our shared vision of creating sustainable solutions that benefit both our farmers and the environment. Through this initiative, we continue to honor Dr. Kurien's legacy while embracing innovative technologies that shape the future of clean mobility."

Rajiv Bajaj, Managing Director, Bajaj Auto Ltd., commented on the initiative, "Bajaj Auto and Amul, both have deep roots in India, and have been a part of the country’s growth and evolution for over 75 years. While Amul continues to nourish billions, Bajaj Auto, as one of the world’s leading makers of two-and-three wheelers, endeavours to pave the way for a cleaner more sustainable mobility. Today half of our domestic business is powered by cleaner energy like CNG and electric. With innovations like the world’s first CNG motorcycle we remain committed to reducing our environmental footprint. The Bajaj Freedom 125 embodies these values offering both efficiency and environmental benefits. We’re proud to be a part of this association where shared values of innovation and sustainability drive us toward a cleaner, brighter future."

The Bajaj Freedom 125 CNG motorcycle represents a significant step forward in clean mobility solutions for everyday commuters. Its innovative CNG technology not only reduces environmental impact but also offers substantial cost savings to riders, making it a practical choice for environmentally conscious consumers.

About Bajaj Auto Ltd.:

With over 21 million motorcycles sold in over 100 countries, the Bajaj brand is truly "The World's Favourite Indian." It is India's No.1 motorcycle exporter, with two out of three bikes sold internationally carrying a Bajaj badge. The company is also the world's largest manufacturer of three-wheelers. Bajaj Auto is the first two-wheeler company in the world to have reached a market cap of INR one trillion and continues to be the world's most valuable two-wheeler company. It has been delivering products which have best-in class design and technology and are built on uncompromised quality for the past 75 years. The company's unwavering commitment towards new product initiatives has made it future-ready.

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