01 August 2025

Bajaj Pulsar Rides Into the Spotlight With a Bold New Message for the Youth To Lead with Originality

• Launched its latest campaign with a bold message for India’s youth: Duniya Dekhti Hai. Tu Dikha
• The campaign urges viewers to break out of the spectator mindset - to put down their phones and pick up their imaginations and experience the real rush with the Pulsar
• Champions those who lead with originality, who create instead of copy and who ride not just to move but to make a mark

Pune, 1st August 2025 - Bajaj Auto Ltd., the most valuable two-wheeler and three-wheeler company in the world, today launched its latest campaign for Pulsar with a bold message for India’s youth: Duniya Dekhti Hai. Tu Dikha.

Today’s youth are surrounded by secondhand experiences — be it through AI-generated content, influencer lives, or gamified thrills. But deep inside, they crave something real, raw, and felt first-hand. They don't just want to watch someone else take risks — they want to feel the rush themselves. Because authenticity isn’t just a buzzword — it’s a rebellion-

Pulsar brings back the Real Rush.

In a world chasing synthetic highs — reels, simulations, virtual thrills — Pulsar reignites the raw, unfiltered joy of real performance and real power. With every ride, it reminds riders what it feels like to achieve something genuinely thrilling — not virtually viewed, but physically conquered.

The campaign urges viewers to break out of the spectator mindset - to put down their phones and pick up their imaginations. Because for this generation, the ease of consumption is a trap. It's in the discomfort of creation that they come alive. Whether it's content, ideas or identity, what it boils down to is that it's new and unapologetically theirs.

The film's powerful imagery is supported by a compelling story: Pulsarmaniacs do not merely follow trends, they create them. Equipped with unparalleled power and precise performance, the Pulsar becomes more than a machine - it is a declaration; a call to action to join forces with those willing to take a stand, get noticed and assert themselves.

Speaking on the occasion, Sumeet Narang, President, Marketing, Bajaj Auto Ltd., said, “With ‘Duniya Dekhti Hai. Tu Dikha,’ we’re speaking to a generation that’s tired of borrowed experiences and filtered realities. Today’s youth crave the real rush — something raw, personal, and unfiltered. Pulsar has always stood with those who don’t just watch from the sidelines but choose to feel the thrill first-hand. This campaign is a tribute to that spirit — bold, original, and fiercely authentic.”

At a time when blending in is easy and standing out takes guts, Pulsar refuses to settle for the ordinary. It stands against passivity, conformity and being just another face in the crowd. It champions those who lead with originality, who create instead of copy and who ride not just to move but to make a mark. Because, Duniya Dekhti Hai. Tu Dikha

About Bajaj Auto Ltd:

With over 21 million motorcycles sold in over 100 countries, the Bajaj brand is truly “The World’s Favourite Indian." It is India’s No. 1 motorcycle exporter, with two out of three bikes sold internationally carrying a Bajaj badge. The company is also the world’s largest manufacturer of three-wheelers. Bajaj Auto is the first two-wheeler company in the world to have reached a market cap of INR one trillion and continues to be the world’s most valuable two-wheeler company. It has been delivering products that have best-in- class design and technology and are built on uncompromised quality for the past 75 years. The company’s unwavering commitment to new product initiatives has made it future-ready.

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