Press Release

07 April 2022

The inaugural eight-day Dominar Ride covered over 2,200 km including scenic locations of ‘India’s Great White Desert’

Mumbai: 7th April 2022: Bajaj Auto, the world’s most valuable two-wheeler and three-wheeler company, recently concluded the first edition of ‘Dominar Rides’. The eight-day, Mumbai–Rann of Kutch–Mumbai Ride began on 23rd March and concluded on 30th March 2022, covering almost 2,200km over scenic locations of the White Rann, popularly known as ‘India’s Great White Desert’

A diverse group of fifteen Dominar riders aged 23 to 53 participated in this captivating ride over eight days. They confidently covered the diverse, challenging, and mesmerising terrain on their Dominor 400. As a part of the planned itinerary, the riders experienced not just diverse terrain but also the culture of the region during their ride. This included visits to the Koteshwar temple and Lakhpat fort, and a host of cultural activities. The warm hospitality experienced by the riders left them energised despite the challenging conditions. With fond memories and an experience of a lifetime, total strangers became a group of friends that stuck with each other through fun and challenging times.

Speaking about the ride, Mr. Narayan Sundararaman, Head of Marketing, Bajaj Auto Limited, said: “We are delighted to conclude the first edition of ‘Dominar Ride’ on a high note. With all the riders and their Dominars returning enriched and energised, we are super excited at the prospect of curating the next experience for our Dominar enthusiasts. Dominar Rides are all about ensuring pleasurable riding experiences and exploring open roads, interesting landscapes, and unique cultures. The Dominar brand has created a strong following to become the preferred choice for long-distance touring. With more tours scheduled in the future, we hope that this program will witness riders hitting the road more often, feeling the wind, and making memories they will cherish for a lifetime”.

For more details on future rides, stay tuned.

Follow the social media pages for more details on future Dominar Rides:

Facebook - https://www.facebook.com/BajajDominar/?ref=bookmarks

Instagram - https://www.instagram.com/bajajdominar/

About Bajaj Auto Ltd:

With over 18 million motorcycles sold in over 70 countries, the Bajaj brand is truly ‘The World’s Favourite Indian’. India’s No.1 motorcycle exporter has two of three bikes sold internationally carrying a Bajaj badge. The company is also the world’s largest manufacturer of three-wheelers. Bajaj Auto is the first two-wheeler and three-wheeler company globally to have reached a market capitalisation of INR one trillion and continues to be the world’s most valuable two and three-wheeler company.

For more information contact:

Varun Vishwanath | Pitchfork Partners

+91-9930104931

Rajvi Bhansali | Pitchfork Partners

+91 9869249701