Past OffRoad

OffRoad 2018

Challenge

The Challenge - Positioning of Bajaj Auto’s quadricycle brand - Qute, in Indian markets.

OffRoad 2018

Campuses

The Challenge was open exclusively to 1st year students from top B-Schools. Participating teams had a maximum of 2 members.

OffRoad 2018

Prizes

The campus winners received a cash prize of ₹ 1 lakh with PPIs. The campus runners-up received a cash prize of ₹ 50,000 with PPIs. The campus finalists received PPIs and Merchandise

OffRoad 2017

Challenge

The Challenge - Pitch and sell Bajaj Motorcycles through creative print and video advertisements.

OffRoad 2017

Campuses

The Challenge was open exclusively to 1st year students from top B-Schools. Participating teams had a maximum of 2 members.

OffRoad 2017

Prizes

The Campus Winners received 1 lakh rupees cash prize along with PPOs/PPIs from Bajaj Auto.

past winners

testimonials

The challenge was well crafted, a break from monotonous case study competitions that take place in a b-school. The problem statement was simple and required an original thought more than technicality. In one word, the freshness of the challenge drew us in as a team.
Siddharth Karthikeyan
|
XLRI
Offroad was a pure marketing challenge, especially for first-year students. Thus, there was no pressure to compete with seniors. Since there were rewards not only for the campus winners, but also for campus finalists and other good teams, it was more fruitful to participate.
Prachi Choudhary
|
IIM Indore
I have always been an auto enthusiast and when OffRoad came to my campus, I immediately formed a team to participate.
Anshika Khattar
|
IIFT Delhi
I was always interested in the motorcycle industry so OffRoad was perfect for me to work on, from all the case competitions open to us. Having only first-year students and the highest cash prize among all case competitions was an incentive to give it my all.
Rizwan Deshmukh
|
IIM Calcutta
Being a Mechanical Engineer, auto sector always interested me. So when I came to know about OffRoad, it was a great opportunity for me to explore this sector and work with a reputed brand such as Bajaj Auto Limited.
Viraj Sanghavi
|
IIM Indore
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