Past OffRoad

OffRoad 2019

Challenge

The Challenge – Develop Go to Market Strategy - KTM Duke 125

OffRoad 2019

Campuses

The Challenge was open exclusively to 1st  year students from top B-Schools. Participating teams had a maximum of 2 members

OffRoad 2019

Prizes

The campus winners received a cash prize of Rs. 1 lakh with PPIs. The campus runners-up received a cash prize of Rs. 50,000 with PPIs. The campus finalists received PPIs and Merchandise

OffRoad 2018

Challenge

The Challenge - Positioning of Bajaj Auto’s quadricycle brand - Qute, in Indian markets

OffRoad 2018

Campuses

The Challenge was open exclusively to 1st  year students from top B-Schools. Participating teams had a maximum of 2 members

OffRoad 2018

Prizes

The campus winners received a cash prize of ₹ 1 lakh with PPIs. The campus runners-up received a cash prize of ₹ 50,000 with PPIs. The campus finalists received PPIs and Merchandise

OffRoad 2017

Challenge

The Challenge - Pitch and sell Bajaj Motorcycles through creative print and video advertisements

OffRoad 2017

Campuses

The Challenge was open exclusively to 1st  year students from top B-Schools. Participating teams had a maximum of 2 members

OffRoad 2017

Prizes

The Campus Winners received 1 lakh rupees cash prize along with PPOs/PPIs from Bajaj Auto

past winners

testimonials

A simple yet super exciting experience, Bajaj OFFROAD was a peek into the world of marketing. The problem statement, unlike a lot of other competitions, was very straightforward with room for a whole lot of creativity. With exciting prizes at stake, the exclusive competition for the first year participants is truly one of a kind!
Sumit Suresh
|
IIM Indore
It was an absolutely enriching experience to work with Bajaj Auto. Through constant support of mentors and HR team, even the virtual set up turned out to be enormously smooth experience. It not only helped in enhancing my knowledge base but also improved my skill set to a great extent. I would not miss any opportunity to work with Bajaj Auto again.
Dimple
|
IIM Kozhikode
OFFROAD Challenge is one of its kind B-School Competition which propels us to explore automobile industry in depth. Aided by its precise deliverables and clear structure, one can have an effective learning experience by working on a real-time business challenge.
Palanati Karthik
|
IIFT Delhi
OFFROAD served as a perfect gateway for me to learn about Automobiles. From preparing for the competition to completing my internship at Bajaj Auto; I was able to learn a lot about the industry's dynamics. Except for a lucrative competition, OFFROAD also serves as a stepping stone of a holistic internship and wonderful job at Bajaj Auto Ltd, the world's favourite Indian.
Pradeep Charan
|
IIM Indore
It was an awesome experience to work on such a great case in OFFROADs'19. Bajaj & KTM are aspirational brands and devising strategy for them was fun!
Sanket Anshuman
|
IIFT Delhi
What started as an expedition unknown, ended up being the most exhilarating experience of my career. Bajaj Auto is where you learn from the best. The whole affair can be summed up in just one line- Where the sun never sets, and so do the learnings.
Sarthak Bharadwaj
|
IIM, Indore
OFFROAD'19 had created a spark on campus and I was completely soaked into the event from the launch. Definitely a great learning experience.
Shreyas Dhole
|
IIFT, Delhi
We had an amazing experience with Bajaj OFF-ROAD Challenge'19. We had great learning, came across insightful data, interacted with great people and it even fetched us an opportunity to work with Bajaj Auto Ltd as summer interns, an offer on the day of Onam which made it a Happy Onam indeed!
Dilruba N
|
IIM Kozhikode
The entire experience was a challenging yet adventurous ride with very tough competition. Starting from the first round it was very clear that it was a real life case and that an implementable output was required. The judges were also very critical which added to the overall thrill.
Kritarth Rawat
|
IIM Kozhikode
The challenge was well crafted, a break from monotonous case study competitions that take place in a b-school. The problem statement was simple and required an original thought more than technicality. In one word, the freshness of the challenge drew us in as a team.
Siddharth Karthikeyan
|
XLRI
OFFROAD was a pure marketing challenge, especially for first-year students. Thus, there was no pressure to compete with seniors. Since there were rewards not only for the campus winners, but also for campus finalists and other good teams, it was more fruitful to participate.
Prachi Choudhary
|
IIM Indore
I have always been an auto enthusiast and when OFFROAD came to my campus, I immediately formed a team to participate.
Anshika Khattar
|
IIFT Delhi
I was always interested in the motorcycle industry so OFFROAD was perfect for me to work on, from all the case competitions open to us. Having only first-year students and the highest cash prize among all case competitions was an incentive to give it my all.
Rizwan Deshmukh
|
IIM Calcutta
Being a Mechanical Engineer, auto sector always interested me. So when I came to know about OFFROAD, it was a great opportunity for me to explore this sector and work with a reputed brand such as Bajaj Auto Limited.
Viraj Sanghavi
|
IIM Indore
We use our own and third party cookies in order to improve your experience and our service. If you wish to disable this feature  click here  to know how. By continuing to browse and interact on this website you consent to the use of cookies.Accept