BAJAJ TO FOCUS ON 125cc + MOTORCYCLES, EXPORTS
February Sales Performance
1st March 2008
February ’08
|
Particulars
|
February 2008
|
February 2007
|
Growth %
|
| MOTORCYCLES |
158,662
|
171,780
|
-8 |
| TOTAL 2 WHEELERS |
159,508 |
174,220 |
-8 |
|
3 WHEELERS
|
24,299
|
27,992
|
-13
|
|
TOTAL 2 & 3 WHEELERS
|
183,807 |
202,212 |
-9 |
| Exports out of the above |
63,182 |
38,228 |
65 |
| 1. |
A degrowth of about 13% in the 100cc segment offset stable
sales in the 125cc + segment, resulting in an overall
degrowth of 10% for the motorcycle industry.
|
| |
|
| 2. |
Aided by strong sales of the XCD, Discover, Avenger, and
Pulsar, Bajaj continued to dominate the growing 125 cc +
premium motorcycle segment with a market share of
approximately 50%.
|
| |
|
| 3. |
Furthermore, motorcycle exports at 50,894 units have been
the highest ever. Bajaj expects exports to continue to
fuel growth, thus mitigating the currently lackluster
domestic market.
|
| |
|
| 4. |
3-wheeler sales continue to suffer from poor domestic
demand; here too exports is expected to more than
compensate.
|
| |
|
| |
|
|
| YTD 2007-08: |
| |
|
|
Particulars
|
April 2007– February 2008
|
April 2006– February 2007
|
Growth %
|
| MOTORCYCLES |
1,985,336 |
2,210,994 |
-10 |
|
TOTAL 2 WHEELERS
|
2,005,591
|
2,230,414
|
-10
|
| 3 WHEELERS |
269,536 |
297,220 |
-9 |
| TOTAL 2 & 3 WHEELERS |
2,275,127 |
2,527,634 |
-10 |
| Exports out of the above |
567,306 |
403,768 |
41 |
|
| |
|
| 5. |
Positive overall growth is expected for FY09 owing to the
twin focus on bigger motorcycles and international
markets.
|
Rajiv Bajaj
MD, Bajaj Auto Ltd., Pune
Saturday, 1st March 2008
|
