BAJAJ TO FOCUS ON 125cc + MOTORCYCLES, EXPORTS
February Sales Performance
1st March 2008
February ’08
| Particulars |
February 2008 |
February 2007 |
Growth % |
| MOTORCYCLES |
158,662 |
171,780 |
-8 |
| TOTAL 2 WHEELERS |
159,508 |
174,220 |
-8 |
| 3 WHEELERS |
24,299 |
27,992 |
-13 |
| TOTAL 2 & 3 WHEELERS |
183,807 |
202,212 |
-9 |
| Exports out of the above |
63,182 |
38,228 |
65 |
| 1. |
A degrowth of about 13% in the 100cc segment offset stable sales in the 125cc + segment, resulting in an overall degrowth of 10% for the motorcycle industry. |
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| 2. |
Aided by strong sales of the XCD, Discover, Avenger, and Pulsar, Bajaj continued to dominate the growing 125 cc + premium motorcycle segment with a market share of approximately 50%. |
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| 3. |
Furthermore, motorcycle exports at 50,894 units have been the highest ever. Bajaj expects exports to continue to fuel growth, thus mitigating the currently lackluster domestic market. |
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| 4. |
3-wheeler sales continue to suffer from poor domestic demand; here too exports is expected to more than compensate. |
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| YTD 2007-08: |
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| Particulars |
April 2007– February 2008 |
April 2006– February 2007 |
Growth % |
| MOTORCYCLES |
1,985,336 |
2,210,994 |
-10 |
| TOTAL 2 WHEELERS |
2,005,591 |
2,230,414 |
-10 |
| 3 WHEELERS |
269,536 |
297,220 |
-9 |
| TOTAL 2 & 3 WHEELERS |
2,275,127 |
2,527,634 |
-10 |
| Exports out of the above |
567,306 |
403,768 |
41 |
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| 5. |
Positive overall growth is expected for FY09 owing to the twin focus on bigger motorcycles and international markets. |
Rajiv Bajaj
MD, Bajaj Auto Ltd., Pune
Saturday, 1st March 2008
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