September Sales Performance
1 st October 2007
BAJAJ SALES, MARGINS TO EXHIBIT STRONG GROWTH IN FISCAL SECOND HALF
September 07
| |
September 2007 |
September 2006 |
Change % |
| MOTORCYCLES |
204,152 |
271,377 |
-25 |
| TOTAL 2 WHEELERS |
206,208 |
272,271 |
-24 |
| 3 WHEELERS |
26,288 |
27,870 |
-6 |
| TOTAL 2 & 3 WHEELERS |
232,496 |
300,141 |
-23 |
| Exports out of the above |
48,048 |
37,088 |
30 |
| 1. |
The Bajaj XCD DTS-Si, launched nationally on Sunday 9th September 2007, met its first month’s target with sales of 18,131 units. About 55% of these customers were from competition, whereas about 10% were first time buyers. |
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| 2. |
With advance bookings virtually covering the October 2007 production target of 50,000 units, Bajaj is now expanding capacity for the XCD DTS-Si to 75,000 units/month. This should eventually translate into a 25% market share of the value segment for Bajaj, enabling its overall motorcycles market share to inch closer to 40%. |
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| 3. |
Thus with the XCD DTS-Si it appears that Bajaj finally has for itself a firm foothold in this lucrative segment. It is therefore hopeful that the second half of the current fiscal will be witness to not just a positive sales growth for its motorcycle portfolio, but also to a significant improvement in its operating margins. |
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| 4. |
Furthermore Bajaj expects the XCD DTS-Si to catalyse the increasing shift away from 100 cc motorcycles, and believes that such motorcycles could come to represent less than 50% of the market as early as December 2007. This bodes well for Bajaj, which continues to be the leader in the more profitable 125 – 250 cc segment. |
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| 5. |
Commercial vehicle sales pressures continue to reflect the state of the market, while exports continue to exhibit strong momentum. |
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| YTD 2007-08: |
| |
|
| |
April – September 2007 |
April – September 2006 |
Change % |
| MOTORCYCLES |
1,025,558 |
1,191,249 |
-14 |
| TOTAL 2 WHEELERS |
1,039,467 |
1,206,063 |
-14 |
| 3 WHEELERS |
146,217 |
151,558 |
-4 |
| TOTAL 2 & 3 WHEELERS |
1,185,684 |
1,357,621 |
-13 |
| Exports out of the above |
308,022 |
210,110 |
47 |
|
Rajiv Bajaj
Managing Director
Date 01/10/2007
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