September Sales Performance
1 st October 2007
BAJAJ SALES, MARGINS TO EXHIBIT STRONG GROWTH IN FISCAL SECOND
HALF
September 07
| |
September 2007
|
September 2006
|
Change %
|
| MOTORCYCLES |
204,152
|
271,377
|
-25 |
| TOTAL 2 WHEELERS |
206,208 |
272,271 |
-24 |
|
3 WHEELERS
|
26,288
|
27,870
|
-6
|
|
TOTAL 2 & 3 WHEELERS
|
232,496 |
300,141 |
-23 |
| Exports out of the above |
48,048 |
37,088 |
30 |
| 1. |
The Bajaj XCD DTS-Si, launched nationally on Sunday 9th
September 2007, met its first month’s target with sales of
18,131 units. About 55% of these customers were from
competition, whereas about 10% were first time buyers.
|
| |
|
| 2. |
With advance bookings virtually covering the October 2007
production target of 50,000 units, Bajaj is now expanding
capacity for the XCD DTS-Si to 75,000 units/month. This
should eventually translate into a 25% market share of the
value segment for Bajaj, enabling its overall motorcycles
market share to inch closer to 40%.
|
| |
|
| 3. |
Thus with the XCD DTS-Si it appears that Bajaj finally has
for itself a firm foothold in this lucrative segment. It
is therefore hopeful that the second half of the current
fiscal will be witness to not just a positive sales growth
for its motorcycle portfolio, but also to a significant
improvement in its operating margins.
|
| |
|
| 4. |
Furthermore Bajaj expects the XCD DTS-Si to catalyse the
increasing shift away from 100 cc motorcycles, and
believes that such motorcycles could come to represent
less than 50% of the market as early as December 2007.
This bodes well for Bajaj, which continues to be the
leader in the more profitable 125 – 250 cc segment.
|
| |
|
| 5. |
Commercial vehicle sales pressures continue to reflect the
state of the market, while exports continue to exhibit
strong momentum.
|
| |
|
|
| YTD 2007-08: |
| |
|
| |
April – September 2007
|
April – September 2006
|
Change %
|
| MOTORCYCLES |
1,025,558 |
1,191,249 |
-14 |
|
TOTAL 2 WHEELERS
|
1,039,467
|
1,206,063
|
-14
|
| 3 WHEELERS |
146,217 |
151,558 |
-4 |
| TOTAL 2 & 3 WHEELERS |
1,185,684 |
1,357,621 |
-13 |
| Exports out of the above |
308,022 |
210,110 |
47 |
|
Rajiv Bajaj
Managing Director
Date 01/10/2007
|
