Kamalnayan Bajaj - page 34

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KamalnayanBajaj –Architect of theBajajGroup
ARomanHoliday
–byRahulBajaj
SachinTendulkar, cricket’s living legend,
onaBajaj Sunny
Iwas studying inSt. Stephen’sCollege formyEconomicsHonoursDegreeduring1955-58. I used togo
aroundonaVespa– it definitelyboostedmypopularity!During the summerholiday in1956, I accompanied
Kakaji for amonthor so toEurope. Forme itwasavacationwhereasKakaji hadwork in somecountries
including theNetherlands, Franceand Italy.Healsohad tomeet somepeople inLondon fromwherehe
returned to Indiabyair and I returnedby ship fromGenoa toMumbai.
Wewere importingvehicles fromPiaggioat that time. Piaggio’sheadoffice in thosedaysused tobe inGenoa
and their plant inPontederra.Wewere invited to thecelebrationof theproductionof their100,000thVespa
scooter. Iwas told that theycouldachieve this figurebecause somanyAmericansbought the scooter after
seeing themovie
RomanHoliday
starringGregoryPeckandAudreyHepburn.
AudreyHepburnandGregoryPeckonaVespa in the
blockbustermovie,
RomanHoliday
, that openedup the
USmarket for the Italians.
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