Kamalnayan Bajaj - page 27

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KamalnayanBajaj –Architect of theBajajGroup
Chapter4
Conscious
Marketing
Bajaj didnot takeadvantageof the tenyeardeliveryperiodof theBajaj scooter, even
though thepremiumon thevehiclewasmuchmore than theprofit. Andhis is the lowest
priced scooter in themarket.
mrtpCommissionReport,
1971
1...,17,18,19,20,21,22,23,24,25,26 28,29,30,31,32,33,34,35,36,37,...124
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