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The company has a network of 485 dealers and over 1,600 authorised service centers and 171 exclusive three-wheeler dealers spread across the country. Around 3,750 rural outlets have been created in towns with population of 25,000 and below. The current dealer network is servicing these outlets.
Bajaj is convinced that the real impetus of future two-wheeler growth will come from up-country rural India. Bajaj Auto has defined specialist dealerships for rural markets, called 'Rural Dealerships'.Thirteen new rural dealers became operational till the date.
Bajaj has identified a segment of customers 'Probikers', who are knowledgeable, appreciative of contemporary technology, they are trendsetters and very choosy about what they ride. Hence, Probikers need to be addressed in a meaningful way that goes beyond the product. Bajaj Auto is in the process of setting up a chain of retail stores across the country exclusively for high-end, performance bikes. These stores are called " Bajaj Probiking". Elevan such stores have been opened, viz in Pune, Nashik, Ahmedabad, Chennai, Hyderabad, Kolkata, Navi Mumbai, Chandigarh, New Delhi, Faridabad and Manglore.

   
  
 
Bajaj Pulsar 220 DTS-Fi, Pulsar 200 DTS-i & Bajaj Avenger DTS-i are available in India exclusively at Probiking dealerships.